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Social Media Advertising.

With click costs often lower than Google Adwords, paid social has the potential to be a very effective marketing strategy for your business. Using paid social media campaigns helps to boost sales, extend content reach and increase contest entries.

Paid Social Campaigns.

When your organic reach has all but run it’s course (don’t worry, it happens to the best of us) it may be time to introduce paid social into your marketing mix to give it a boost.

Paid social media campaigns are designed to further reach and help increase engagement with specific marketing tactics that we implement for you.

Whether it’s a social media competition to capture user data and increase brand awareness, or a new product launch that you want to put in front of your target audience to increase sales, our paid social media advertising service ensures you get the maximum reach for minimum investment.

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Paid Social Media Advertising horsham Sussex

The Advantages of Paid Social Media.

Paid social media allows you to capture the attention of audiences that may not have seen your content otherwise, while also increasing brand awareness and product awareness. In addition, paid social media is a great driver of micro-conversions, whether they be for trials, free samples, sales or just funnelling additional traffic to your website.

Why Choose ADAPPTIFY for Your Paid Social Media Campaign Management?

With so many social network platforms available, and more emerging over time, it can be difficult process planning where to allocate your social media advertising budget spend, but that’s where we come in.

We work with you to develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:

  • Facebook – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions)
  • Twitter – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favourites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action
  • YouTube – YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account
  • LinkedIn – LinkedIn Ads allows you to engage with B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions)
  • And more – We can also help you test ads on platforms like Tiktok and Instagram
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Paid Social Marketing horsham Sussex

Contact us today to get started with paid social media marketing or to have us analyse your current campaign.

At ADAPPTIFY we work with companies throughout Sussex and across the UK. Call us on +44 (0)78540501420 or contact us below to start working with us.

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